The Design Process: Vita Motus
It’s too bad the name Industrial Light & Magic had already been taken by some obscure film producer named George Lucas. Otherwise, the terms would perfectly capture the work of Heather Shaw and her firm Vita Motus Design Studio. As she defines it, Vita Motus (vee-ta moe-tus) is Latin for “life vibration,” loosely connoting being attuned to and going with the flow. She describes her company’s designs as futuristic, with a focus on conceptual experience and immersive multimedia sculptures. Vita Motus fuses cutting-edge technology and pop culture into an entirely new world of its own.
Read More »