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Designing the Super Bowl XLIV Halftime Show

Is there any pressure when you sign on to design the Halftime show at the Super Bowl? You are working on one of the highest-viewed televised sporting events in the U.S.; you want something that no one has ever seen before; you are working with the biggest names in music; and it all happens live in a 12-minute performance. Oh, and you have only eight-minutes to set it all up in front of 100,000 people.

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Price Buyers Make Great Liars

There was once a lighting supplier who bought a case of 12 PAR lamps from the manufacturer for $200 and sold them for $15 each. Business was brisk. At the end of the month, the owner counted his money and found that he was a little short on cash. So he called a meeting of the entire company and explained the problem. "What are we going to do?" an employee asked. "Isn't it obvious?" the owner answered. "We're going to get a bigger warehouse."

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