disguise VR Ensures Seamless Execution For Nike X NBA Apparel Launch
LONDON – Renowned Screens Producer, Laura Frank, chose the disguise (formerly known as d3) 360-degree virtual reality pre-visualization software to take Nike’s event planning to the next level. Providing both creative and technical production teams with a fully immersive 3D experience of the NBA launch ahead of time. Nike teamed up with the NBA to weave NikeConnect technology into this season’s NBA jersey. The industry giants came together at Sony Studios in Los Angeles to announce the partnership at a spectacular visual event, featuring huge moving screens and players from all 30 NBA teams.