MDA’s “Show of Strength” Gets Boost from Lighting, Video
LOS ANGELES — The MDA Show of Strength telethon, which airs on the ABC network in a two-hour prime time slot on Sunday, Sept. 1, will raise funds for the Muscular Dystrophy Association — and it will once again look completely different from the black-and-white memories Baby Boomers might have of the show’s previous incarnation as the Jerry Lewis MDA Labor Day Telethon, which ran from 1966 to 2010.
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