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Projection Connection News

Kia Takes Over Times Square with disguise for its EV6 Launch

NEW YORK – When Kia launched its electric EV6 crossover vehicle in New York City’s Times Square, the automaker relied on the disguise Designer software to accurately pre-visualize the custom video content that would immerse the iconic location. A total of 44 LED video displays spanning six city blocks revealed the new vehicle and Kia’s “Charge the City” vision of an electrified future.

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