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44 Designs Expands its Team, Hires New General Manager and Marketing Director

PLSN Staff • On the Move • March 11, 2020


NASHVILLE/GOODLETTSVILLE, TN – 44 Designs announced today that they have hired Lee Goff as General Manager and Simone Lavallee as Director of Marketing and Client Services.

More details from 44 Designs (

Lee left his role as Director of Operations at LabeLive in February and in his own words, “I wanted my next role to be in an environment that offered unlimited growth and the opportunity to lead with that mindset. 44 Designs’ reputation in the music and production industry is what attracted me to the role. After several conversations with Jeff and his senior team members, I saw how the company is poised to have a record year.” “Beyond that, the 44 Designs team is so solid and skilled at what they do, I’m excited to lead them into a range of new ventures and tap the creativity and technical expertise that make it such a great company.”

According to 44 Designs owner Jeff Lavallee, “Our growth really demanded a new structure and a team leader who isn’t fazed by creating new ways to streamline and improve our bottom line. Lee has a stellar record in operations, HR, and systems management and we consider ourselves very lucky to have him on board,” says Jeff.

Simone Lavallee joined the 44 Designs team in January of this year. Her record as a marketing and sales expert combined with insider knowledge of production, touring, and client services management, makes her a natural fit for the company. Simone also spent three years as an instructor at the O’More College of Design, leading fashion, graphic and interior design undergrads in marketing, business, and communications courses.

“I have always had an affinity for supporting creatives and showing them how to sell and monetize their ideas, says Simone. “Coming back to 44 Designs after ten years in other roles has me inspired to get back to doing what I really love – taking care of our clients and making sure we are effectively communicating with our industry and our community.”

“My wife is an all-rounder who has been with 44 Designs in many capacities since we began back in 2008,” says Jeff. “Having her back to oversee our marketing, sales, and client services is awesome!”


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