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Arista Corporation Announces Projection Mapping Partnership with RabCup

PLSN Staff • On the Move • March 2, 2020


FREMONT, CA –Arista Corporation, recognized globally as a leading manufacturer of audio and video related products for the commercial AV installation market, and Los Angeles, CA-based RabCup have formed a strategic partnership to address the challenges and misconceptions common in the area of video projection mapping technology.

More details from Arista (

By combining the strengths of Arista’s Video Projection Mapping Turnkey System, which incorporates a 4U rack mount computer powered by an Intel Xeon 10-core processor combined with the company’s ARD-5816 HDBaseT transmitter, Arista brings a compact, powerful, all-in-one technological solution to the video projection mapping equation. Complimenting this is the creative expertise of RabCup, who is well-known as a full service tech-driven production company specializing in projection mapping, holograms, and unique video solutions.

Video projection mapping is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects, or theatrical stages. RabCup’s projection mapping examples include Wiess Energy Hall’s EFX 3000,  a 42 person moving ride that takes participants through the through the oil drilling process, Coachella Cryochrome, which debuted at Coachella 2014, and Interactive Touch Walls, which are perfect for trade shows and activations a just some of the many examples of the company’s exemplary capabilities.

Creative Director AJ Freysteinson is the CEO of RabCup, who as a company were the first to bring 3D projection mapping to North America. As a result, RabCup continues to lead the rapidly evolving industry. Immersing themselves in developing technologies to create innovative systems engineered to deliver robust, reliable solutions for the ever-evolving 3D projection mapping processes. As an early evangelist of projection mapping and now working with Arista’s hardware solutions, the two companies, combined, offer a complete solution for event venue installation sales, service, and support.

Reflecting on the two companies’ new relationship, Freysteinson offered the following comments, “I have always had a passion for video creation, and the possibilities offered by projection mapping technology are astounding. With their comprehensive, easy-to-transport projection mapping system, Arista takes the guesswork out of the equation and enables content producers to focus on the creative aspects of the process. I have every confidence that, as more AV integrators and creative professionals gain exposure to the possibilities projection mapping offers, the market will experience a dramatic uptick.”

Sam Malik, Arista Vice President of Sales and Marketing, echoes Freysteinson’s enthusiasm, “Projection mapping has the ability to take an ordinary space, such as a hotel convention meeting space or external building facade and turn these areas into a completely different—and mesmerizing environment. By combining our projection mapping system with the visions of the artistically inclined, the result is an environment that fosters creativity, encourages people to be more engaged, and completely re-writes the book on what is possible for any given space. Our partnership with RabCup serves as a platform for AJ ad his associates to show AV professionals the creative potential while we provide a turnkey technological solution to the process.”

To learn more about Arista’s Video Projection Mapping Turnkey System, go to



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