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Ayrton appoints LiteNordic as new exclusive distributor for Sweden, Denmark & Norway

PLSN Staff • International News • May 29, 2020

SWEDEN – Ayrton is delighted to announce the appointment of LiteNordic as its new exclusive distributor for Sweden, Norway and Denmark. The new arrangement takes place with immediate effect in Sweden and Denmark, and from 1 July in Norway.

More details from Ayrton (

Formed in January 2018, LiteNordic is a ‘young’ lighting distribution company with many years of industry experience due to its team of skilled and knowledgeable individuals.  LiteNordic identifies as a proudly Scandinavian operation with offices and sales teams in Sweden, Norway and Denmark, and a comprehensive network of partners in all three countries.

“We work closely with influencers such as lighting designers for live and corporate events and installation projects,” says Espen Bechmann, LiteNordic’s sales manager for Norway. “And as Norway, Sweden and Denmark are small countries, we work alongside partners in many fields in each country to ensure the end user gets the right solution for each project.”

Two years after its formation, LiteNordic had been looking to expand its product portfolio and found Ayrton matched all its criteria for LED moving lights.

“Ayrton has been on our radar for a while,” says LiteNordic CEO, Magnus Lönden. “They are innovative company with an original and extremely versatile product line, and we like the team – it was a perfect match for us.”

Ayrton’s Jonas Stenvinkel agrees: “A company is made up of the people who work and manage it and, with that in mind, LiteNordic really stands out on the Nordic market with their professional, pure-distribution approach. They have, in a very short time, established themselves as the only true Nordic distribution partner in our industry.”

“We are very excited about this new arrangement and are looking forward to a dynamic partnership with LiteNordic for many years to come,” says Ayrton’s Linnea Ljungmark. “In difficult times like these, it is a source of confidence to have them on board.”

LiteNordic can be contacted at:

Sales Sweden:

Ralph Rydén

+46 70 561 28 34


Sales Denmark:

Jimmy Thinggaard Sørensen

+45 61 12 02 27


Sales Norway:

Espen Bechmann

+47 913 02 000


Photo from top left: Ayrton Strategic Manager Jonas Stenvinkel, Regional Sales Manager Linnea Ljungmark, LiteNordic Sales Director Espen Bechmann, Ayrton CEO Chris Ferrante, LiteNordic COO Johan Colmeus, LiteNordic Sales Manager Sweden Ralph Rydén, LiteNordic Sales Manager Denmark Jimmy Thinggaard, LiteNordic CEO Magnus Löndén, Ayrton International Sales Manager Michael Althaus.



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