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 Choreografx@ZeroSpace is coming to New York City!

PLSN Staff • News • October 29, 2020

NEW YORK – New York and Atlanta-based Choreografx Studios, a specialist in extended reality (xR) and virtual production, has teamed up with Crafty Apes, a leading full-service VFX provider, and the cutting-edge immersive NYC exhibition ZeroSpace to create Choreografx@ZeroSpace,  Manhattan’s first extended reality studio for film and television which is now open for bookings.

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The facility will feature multiple state-of-the-art LED walls which will completely immerse the talent in virtual environments. Using render engines such as Unreal Engine and specialized disguise Rx media servers, combined with technology like the stYpe RedSpy camera tracking system, Choreografx Studios and Crafty Apes will create 3d virtual scenes and locations that directors and talent can see and interact with in real-time. Changes can be made while the talent is still on set, without costly re-shoots or post-production headaches. And at a time when on-location filming is difficult at best, Choreografx@ZeroSpace will offer productions the ability to easily capture multiple locations in a single shoot with minimal resets.

The new Choreografx@ZeroSpace xR studio, which is available for bookings from November onward, also comes with the first-class amenities of ZeroSpace, an immersive art exhibition and event-space located in the heart of Manhattan on 7th Ave, directly across from Penn Station.

Crafty Apes is a full-service visual effects company started in Los Angeles, with studios in Los Angeles, Atlanta, New York, Baton Rouge, Albuquerque and Vancouver. Beginning as a VFX studio for film and TV, Crafty Apes has grown to include a talented roster of creative and production supervisors that offer set supervision, VFX consultation and high-end CG and previsualization services. Crafty Apes’ work can be seen on such projects as Birds of Prey, Just Mercy, Lovecraft Country, La La Land, Dolemite Is My Name, Perry Mason, Hobbs & Shaw, Star Trek: Picard, The Orville, Doctor Strange, Men in Black: International, Deadpool 2, and many more (for more information, visit

Having witnessed a huge pivot toward virtual production across the entire film and television industry, Crafty Apes recently partnered with Choreografx Studios to add xR into their arsenal. Founder Chris LeDoux commented on the seismic industrywide shift, “Necessity is the mother of invention. Coronavirus affecting the entire industry and Mandalorian proving that virtual production works have drastically pushed producers to seek and adopt this technology. If covid-19 continues to keep us from going on-location, that will only accelerate.” _

Choreografx Studios, officially launched in August 2020, was founded by the artists of Integrated Visions Productions, one of the first artist groups credited with projection mapping in a major movie and a longtime leader in large-scale experiential video. Focusing specifically on extended reality for film and television and immersive, real-time media, Choreografx Studios will play a pivotal role in bringing Choreografx@ZeroSpace to life.


“We’re incredibly excited about partnering with Crafty Apes to introduce xR to their film and television clients and the industry as whole,” said Choreografx Studios CEO and Founding Partner, Bryan Dodson, “and we couldn’t have asked for a more ideal location than ZeroSpace for our premiere xR stage.”

To find out more about Choreografx@ZeroSpace or book a shoot, contact

To find out more about Choreografx@ZeroSpace or book a shoot, contact

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