
Disguise, a global leader in powering real-time visuals for everything from Beyoncé concerts to Amazon Prime shows, is partnering with UK House to bring a state-of-the-art virtual production studio to SXSW for the very first time. Visitors to the venue at Downright Austin can hop on a motorbike from the UK to the US in an immersive experience created in partnership with the UK Advertising Exports Group (UKAEG). Visitors will also experience first-hand how a commercial can be filmed using a virtual production studio in our Accelerator Course taster for Advertising along with other special events and talks.

Starting March 8, Disguise will host a 4-day program with five different talks, exclusive demos, a taster course for virtual production and a full-day immersive activation held.
Highlights include the following:
- “ADVenture: An immersive experience.” In collaboration with UK Advertising Exports Group (UKAEG) and companies including Chrome, Cube, Experience12 and Preevue, and featuring the world’s most advanced fully electric motorbike from Arc motorbikes; SXSW attendees will be transported from London to the US in just 10 seconds, culminating in the creation of personalized social media content. More details here.
- “How we turned LA’s SoFi stadium into a virtual ocean.” Speakers from LA Rams, Snapchat and Meptik will explore how they used AR technology to transform LA’s SoFi Stadium into a virtual ocean for Princess Cruises’ brand activation, making waves in the worlds of sports and brand engagement. More details here.
- “Virtual Production Accelerator: Advertising Production Special.” A free Virtual Production Accelerator training course on Sunday at 14:30pm. Taught by Disguise experts, this course will take attendees through the benefits of using virtual production for commercials and how the technology can be used in practice. All course attendees will get to experience first-hand exactly what goes into a virtual production shoot. More details here.
Discover even more talks on AI, spatial computing and immersive brand campaigns in the studio’s full schedule at www2.disguise.one/SXSW.

“We are pleased to have Disguise as our production partner for UK House at SXSW. UK innovation companies like Disguise are already revolutionizing experiences and creative storytelling across the world and driving new technologies in Web3, spatial computing and AI. Our venue, UK House, at SXSW will give just a taste of the opportunities out there,” says Rupert Daniels, Director, Services and Skills, Department for Business and Trade.
Visit Disguise at SXSW
Visit Disguise’s virtual production studio at UK House at Downright Austin, A Renaissance Hotel located at 701 E 11th St.
Further information from Disguise: disguise.one/en