As part of its newly expanded headquarters in Pingshan, Shenzhen, ROE Visual has recently opened the doors to its dramatically upgraded showrooms. The immersive, application-driven spaces highlight the full creative and technical potential of ROE’s latest LED technologies, with Brompton Technology’s industry-leading Tessera LED video processing playing a pivotal role throughout, ensuring the showrooms deliver exceptional visual performance across a wide range of use cases.
Now three times larger than the original facility, the showrooms feature purpose-built environments that allow visitors to experience ROE Visual’s LED products in real-life scenarios, from touring and live events to broadcast, fixed installation, and virtual production. Brompton’s 4K Tessera SX40 LED video processors, paired with Tessera XD 10G data distribution units, power many of the key installations, enabling flawless system control, consistent color reproduction, and the dynamic, real-time flexibility required by today’s most demanding workflows.
Visitors are welcomed by a visually striking installation, with Black Marble BM2 matte panels forming a reflective LED floor beneath a ceiling of Topaz 1.5 V3 panels that simulate a dynamic digital sky. Moving deeper into the space, Ruby-C1.9 panels and other flagship products are showcased in highly creative configurations, each optimized to demonstrate technical capability and aesthetic versatility.
From a vibrant stage built with Topaz Curve to a dedicated pixel pitch comparison zone featuring the VST series, the upgraded showrooms are designed not just as product displays, but as working environments where engineers, designers, and production professionals can evaluate real-world performance. Throughout these installations, Brompton’s advanced Tessera software enables seamless scaling, on-the-fly configuration, and precise control, allowing ROE to demonstrate the panels at their very best.
“Brompton’s Tessera LED video processors are an essential part of our showrooms, allowing us to present our LED solutions with exceptional visual fidelity,” says Jason Lu, General Manager at ROE Visual. “Their advanced feature set and rock-solid reliability perfectly complement our commitment to delivering world-class display solutions.”
In the fixed installation zone, ROE presents panels such as Coral 0.9, 1.2, and 1.5, arranged in sleek, architectural settings that simulate real-use environments in broadcast, control room, hospitality, and corporate applications. These scenarios provide yet another opportunity to demonstrate the impact of precise, reliable LED processing in mission-critical applications.
“ROE Visual’s newly expanded showrooms are among the most impressive we’ve seen globally, which is a powerful demonstration of how LED display technology can be experienced at its full potential,” concludes Elijah Ebo, Director of APAC Operations at Brompton Technology. “We’re proud that our Tessera platform plays a central role in helping ROE Visual showcase the performance, flexibility, and creative possibilities of their panels across so many use cases.”
As a Diamond Partner in Brompton’s Panel Manufacturer Partner Programme, ROE Visual remains one of Brompton’s closest collaborators. The newly unveiled showroom is not only a reflection of ROE’s technical expertise, but also a symbol of the deep, ongoing partnership between two companies shaping the future of LED display performance.
To book a visit to the ROE Visual global showrooms, please visit: https://www.roevisual.com/en/about-roe-visual/showroom
Further information about Brompton Technology: www.bromptontech.com
