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Montreal’s PixMob for the Win at Captivating Super Bowl LV Halftime Show

PLSN Staff • News • February 8, 2021


MONTREAL — Immersive experience experts PixMob scored big yet again with both football and music fans alike at the Super Bowl LV Halftime Show featuring a performance by R&B star The Weeknd at Raymond James Stadium in Tampa, Florida. The Montreal-based wearable technology, wireless lighting and crowd activation specialists provided an unforgettable spectacle in a truly challenging year for North America’s biggest annual sporting event.

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Following on the heels of PixMob’s phenomenal success lighting up last year’s Super Bowl Halftime Show — which featured Jennifer Lopez and Shakira, and drew over 104 million viewers — PixMob were tapped once more (their third time overall) to provide an epic game-day experience, and they put it straight through the uprights.

Employing over 22,500 LED wristbands for live audience members (and some 30,000 adapted LEDs for the cardboard cut-out ones), 500 “flares” (ultra-powerful LEDs) for the performers on the field, 75 LED masks, and 150 “light-up eyes” (on face shields) for the choir, PixMob demonstrated their signature ability to turn audiences into part of the show while creating a pulsating, colorful and entrancing canvas of light for viewers at home.

“We’re very happy and honored to be doing the Super Bowl Halftime Show for a second year in a row, especially during these exceptional pandemic conditions. We approached it as both a challenge and an opportunity, and we are very pleased to have been able to offer such an uplifting experience for everyone watching this extraordinary event during these unprecedented times,” said Jean-Olivier Dalphond, President of PixMob.

Unprecedented times that have, in fact, inspired an exciting new PixMob business initiative.

PixMob Adapts to the Pandemic with Safeteams

While renowned throughout the entertainment industry for its respected events record — from tours with Taylor Swift, Shawn Mendes and the Spice Girls to the opening ceremonies of the Olympics and NHL and NBA playoff games — PixMob have shifted and adapted to today’s pandemic reality with the creation of Safeteams, a bold new initiative tackling the pandemic in the events, commercial and industrial sectors.

Utilizing PixMob’s proprietary wearable technologies, Safeteams assists organizations wishing to reopen or maintain safe operations during COVID-19. Safeteams provides social distancing and contact tracing solutions that create safe work environments through the use of connected devices designed to help stop the spread of the virus within workplaces.

Interest in, and adoption of, Safeteams has been extremely high: over 50 U.S., Canadian and Quebec-based companies are now working with Safeteams. Among them forward-thinking organizations including CanSave, Metal Power Product, Courchesne-Larose, Moderco and All Weather Windows, with more to be announced soon.

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