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NAMM Believe in Music Week Update, Jan. 19, 11:15 AM (PT)

PLSN Staff • News • January 19, 2021
NAMM’s “Believe In Music” Event Begins Today

NAMM’s “Believe In Music” Event Begins Today

CARLSBAD, CA – NAMM issued the following update to its virtual Believe in Music Week agenda on Jan. 19 at 11:15 a.m. Pacific Time (PT). Among the highlights is a plan for a global livestream on Wednesday, Jan. 20 at 6AM PT with more than 40 artists from 23 countries and later on Jan. 20, at 4PM PT, the Believe in Music Product Preview.

More details from NAMM (



FREE to all Music Makers, Artist appearances include Garth Brooks, Melissa Etheridge,

Dave Navarro, The Go-Go’s, deadmau5, Orianthi and more

Grammy Award-winning Composer and Pioneer of the Virtual Choir Eric Whitacre to Discuss Virtual Music Making with

Grammy Winner Imogen Heap

Grand Rally for Music Education Presents L.A. Philharmonic’s Gustavo Dudamel,

Soprano Renée Fleming, Dr. Nina Kraus

Music Education Programs and Interactive Marketplace Designed to Elevate the Innovation and Inspiration Found Across the Industry While Offering Support for Those Most Deeply Affected by COVID

WHAT           NAMM’S BELIEVE IN MUSIC WEEK – The online global gathering to unify and support the people who bring music to the world

WHEN           Monday, January 18 – Friday, January 22, 2021

HIGHLIGHTS     Wednesday, 1/20

                 6AM PT Global Livestream: Over 40 emerging and established artists from 23 countries and six continents will come together for 12-hours of livestream concert performances in a musical celebration at NAMM’s Believe in Music week Global Livestream.

4PM PT – Believe in Music Product Preview – Featuring a compilation of videos from innovative companies including C.F. Martin & Co., Roland, Yamaha, Avid, Gibson, Shure and more, highlighting their new products through demos, videos, and interviews.

Thursday, 1/21

9AM PT – Opening Session featuring seven-time CMA “Entertainer of the Year” Garth Brooks, who will receive NAMM’s “Music for Life” award, which recognizes individuals or organizations for their musical accomplishments and inspiring more music makers.

2PM PTWorldful of Pianos will debut and be live on and pianists from around the world are invited to register to join the performance.

Friday, 1/22

9AM PT – Opening Session featuring hit song maker Melissa Etheridge, one of music’s great female icons, who will discuss reinvention in the time of COVID and her new venture, Etheridge, will receive NAMM’s “Music for Life” award.

2PM PT – The 36th Annual NAMM TEC Awards celebrating the best in professional audio and sound production.

6:30PM PT – She Rocks Awards honoring women in the music & audio industries. Honorees include Nancy Wilson, The Go-Go’s, Cherie Currie; drummer Cindy Blackman Santana, Evanescence front woman Amy Lee, comedian Margaret Cho, and more.

Throughout the weekMore than 200 professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries.

GIVE BACK       Twelve nonprofit organizations to benefit from matching donation program, including The CMA Foundation, HBCU National Band Directors’ Consortium, Music for All, Showmakers, and others.

REGISTER       FREE to music makers everywhere! Visit to begin registration.

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