LOS ANGELES, CA — All Access Staging, one of the industry-leading live event staging companies, just announced a complete rebrand and new website launch.
All Access provides custom sets and staging to events across the globe from their three locations – Los Angeles, New York, and London. The rebrand was a team effort for All Access’ visual identity and online presence to reflect the caliber of products they deliver and types of events they serve.
More details from All Access (http://www.allaccessinc.com):
All Access has had a hand in events like the Super Bowl halftime show, the Grammys, and tours for superstars like Jennifer Lopez, Childish Gambino, and Garth Brooks. The rebrand focused on bringing the same energy, professionalism, and passion to the brand that All Access contributes to every live event.
On the design level, one of the most notable changes is All Access’ new logo. Many consider the original logo to be an icon in the industry and symbolic of quality. However, just as the entertainment industry as a whole has evolved, All Access has evolved. The cleaner, more modern lines of their new logo are a better reflection of the brand today while paying homage to their past.
The logo’s curved, sporty edges represent innovation–always striving to be cutting edge. The bold foundation represents strength–providing reliable, durable staging services. The ‘all the time’ tagline is still a main component of the brand and logo that has been such a big part of their story.
One goal of the new website was to distinctly highlight All Access’ five main markets – concert touring, festival staging, special events, sports and activations, and television. Other goals included creating a new, visually appealing database for their equipment and user-friendly product pages.
The new website allows users to seamlessly transition between markets and find the relevant products and capabilities for their event needs. For those users that navigated the past site to find specific equipment, the process is made easier now with drop-down menus, filters, and accessible specs.
In 2020 All Access will release additional website features that will promote the user experience even further and reinforce their mission of providing the best service in the industry.
The rebrand is a significant upgrade that All Access hopes all users will find appealing and easy-to-use. But while the rebrand has made All Access as dynamic as the events they serve, they still offer the same great service, set fabrication, and equipment they always have.
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