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Rose Brand and Milliken Introduce ReViveTM IFR Velour, the First

PLSN Staff • Product News • October 15, 2019


SECAUCUS, NJ – Rose Brand and Milliken Specialty Interiors have entered into an exclusive partnership to introduce ReVive IFR fabric. ReVive fabric is made of 70% recycled material from discarded plastic bottles and has both the look and performance characteristics of Encore® IFR velour, a best-selling theatrical fabric for decades.

More details from Rose Brand (

ReVive is inherently flame retardant, a key performance objective and regulatory requirement for vertical surfaces in public spaces. This new product has also achieved GREENGUARD® GOLD certification, which means that the fabric is scientifically proven to meet the world’s most rigorous chemical emission standards, thus improving indoor air quality in the theaters, schools and other facilities in which it might be used. ReVive theater curtains are designed for discerning, eco-forward buyers concerned with overall wellness in their spaces.

The product is the result of collaboration between Rose Brand and Milliken Specialty Interiors, both leaders in their respective fields. ReVive addresses the growing demand for more sustainable performance products to meet internal and LEED mandates, improve indoor air quality and create more environmentally friendly, healthier spaces without sacrificing aesthetics or performance. With ReVive, Milliken and Rose Brand have combined to make a beautiful curtain and a difference.

Rose Brand President Josh Jacobstein says, “We’ve waited a long time to bring the right eco-friendly velour product to market. Our partner, Milliken, has gotten it right. We’re impressed with ReVive fabric’s look, feel and performance characteristics, as well as how much plastic can be saved from the landfill with just a single curtain purchase.”

One of the most trusted names in textiles and chemicals, Milliken & Company is a leading innovator of sustainable fabrics. ReVive is part of its Breathe by Milliken™ collection, which is made with recycled polyester from plastic bottles and intended to offer the ultimate in sustainable performance across a wide range of markets.

To learn more about ReVive or Rose Brand products, visit, or for more information on Milliken Specialty Interiors visit

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