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Think global, act local: Calibre launches Premium Channel Partner Program

PLSN Staff • Projection Connection News • October 29, 2020


YORKSHIRE, UK, – Under a new Calibre Premium Channel Partner Program, Calibre UK will incentivize companies selling commercial Calibre LED and image display solutions.

“It takes more than just a product to be the supplier of choice,” said Paul Wilson, Account Manager EMEA at Calibre UK. “We’ve introduced a new Calibre Premium Channel Partner Program to enable our business partners to deliver innovative and high-quality solutions to integrators and specialists across a broad spectrum of applications, markets, and geographies.”

More details from Calibre (

“Based on vertical markets, other revenue and business models, the Calibre Premium Channel Partner Program will reward partners with several benefits to help partners win business and make money,” added Wilson.

Benefits include online training opportunities, increased knowledge transfer, a web portal for web-based product support, promotions such as e-shots and newsletters, strategic consulting, sales and marketing support, and competitive product discounts, leasing and financing options.

Several companies have already joined the Calibre Premium Partner Program:  “Working with Calibre and their new partner program has enabled us to provide French-speaking customers based in France with immediate product and support for their video needs. Our partnership with Calibre demonstrates how a reseller and vendor can work together to deliver excellent results.” – Frédéric Collino, Distrimedia, France

“The Calibre Premium Partner Program is hugely advantageous for our entire integrator community and it allows us to do what we are good at such as supporting small to large projects looking to capitalise on Calibre LED and video processing technology.” – Nuno Oliveira, Formato AV, Portugal

“We understand that the business landscape has changed and we are deeply committed to our trusted partners. The new Calibre Premium Partner Program is streamlined so our partners can focus on what they do best. It rewards and helps loyal and new resellers to grow their business, drive awareness of our technology and increase the longevity of sales, which of course helps us grow the success of the industry and our business,” enthused Wei Wei Yin, Sales & Marketing Director at Calibre UK.

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