SAN FRANCISCO, CA- Dreamforce ’11, the cloud computing event created by Salesforce.com, was held in San Francisco’s Moscone center this year and featured two objectives: to light a conference and then a concert by Metallica. 4Wall Lighting Las Vegas and LD Paul Efron teamed up to make it a success.
More details from 4Wall (http://www.4wall.com):
4Wall Lights Dreamforce ’11 and Featured Act Metallica
SAN FRANCISCO, CA- Dreamforce ’11, the cloud computing event created by Salesforce.com, was held in San Francisco’s Moscone center this year with lighting provided by 4Wall Las Vegas and designed by LD Paul Efron of Seeing Eye Lighting Design.
“The conference required us to light the entire South Hall walls and ceiling, a span over 700 ft. wide. We used a combination of VL3500 Spots and Washes, as well as VL1000 Spots to accomplish this,” said Efron.
Global brand experience agency Jack Morton Worldwide tasked Efron with creating an atmosphere that not only set the stage for the conference itself, but also worked well with the featured entertainment- none other than Metallica.
Going from conference keynote during the day to full blown rock show at night required a huge amount of change in less than five hours. This included removing all 15,000 seats and adding additional staging, sound, and moving light control to the center riser position.
To accomplish this Efron worked closely with Metallica LD John Broderick to ensure the lighting plots were seamlessly integrated.
“It was essential that the whole rig fly together during the initial install, as there simply was not enough time to fly the additional system between the conference sessions and the night time gala,” Efron said.
When it was all said and done Efron and crew had created a lighting rig with more than 850 fixtures and thousands of feet of truss that went up on site within a tight three-day time frame.
“We were proud about what we delivered in the end,” Efron said. “This was only possible via our extraordinary partnership with ME Marty McGee, Pre-Lite, IATSE Local 16, and of course 4Wall.”
Dreamforce ’11 Selected Gear List:
154 ETC Source 4 Ellipsoidals
64 Chauvet Colorado 1 Tri-Tour LEDs
57 Martin MAC 301 Wash LEDs
14 Chroma-Q Color Force 72” LED Battens
62 Martin MAC 2000 Wash??
33 Vari*Lite VL2500 Wash??
46 Vari*Lite VL3000 Spots
128 Vari*Lite VL3500 Spots??
65 Vari*Lite VL3500 Wash??
2 Martin M1 Consoles??
4 MA Lighting grandMA Consoles??
2 ETC 96 x 2k Sensor Racks??
4 ETC 48 x 2k Sensor Racks
