SERIATE, ITALY – Clay Paky was official lighting equipment supplier to MMS srl for the inauguration of “Ferrari World”, also known as the “Ferrari Experience”, the first Ferrari theme park in the world, built on Yas Island, Abu Dhabi.
The park was designed by Benoy Architects and is owned by Aldar Properties, a development company in Abu Dhabi. It occupies a total area of 200,000 m2, with an indoor area (accessible only to the public) of 100,000 m2. The main tower is 60 metres high and the whole building has an outer circumference of 2,200 metres. Facilities include a real race track, a theatre, various driving activities, several rides and attractions, multi-sensory video games and three thrilling races.
The event installation and rigging service was provided jointly by Giochi di Luce for the video and MMS srl for the audio and lights selected by FilmMaster Dubai. For the launch of “Ferrari World”, MMS srl supplied 105 Clay Paky Alpha Profile 1500s, 34 Clay Paky Alpha Beams, 60 Alpha Spot HPE 575s, 44 Clay Paky Alpha wash 700s, and the audio equipment.
In the opening ceremony, the LD Tom Irthum used the Alpha Profiles and Alpha Beams to create lighting scenes to fit in with the mega-video projections (3,600 square metres of projection surface!) that retraced the history of the men, cars, and drivers that have made the Ferrari name a legend.
As a slogan projected onto the cyclorama half way through the show read "Ferrari sells a dream behind which there are exceptional men and women". Sounds, lights and video projections created a whirlwind of emotions, in which gymnasts, trapeze artists and acrobats twirled with the same speed and elegance as the cars seem to pass before our eyes.
