LAS VEGAS, NV – The Electric Daisy Carnival, (EDC) produced by Insomniac, returned to the Las Vegas Motor Speedway to celebrate its 20th year of providing high energy dance music in a community of love, respect, and togetherness. EDC took over the infield of the speedway June 17-19, 2016, with attendees taking in 300 DJs from sunset to sunrise each day. Producer Pasquale Rotella of Insomniac once again put together another visual spectacle that spanned the vast grounds and was enjoyed by the huge crowds in attendance.
More details from AG Production (www.ag.tc):
For the seventh year, AG Production Services helped light up the Electric Sky for EDC. Steve Lieberman of SJ Lighting was the production and lighting designer tasked with bringing the Circuit Grounds Stage to life. “For this year’s design, I had two goals: First, the grounds needed to accommodate twice as many people as last year. Second, I wanted to create a 360-degree environment that surrounded the crowd and made them a part of the experience,” says Lieberman.
A pillar of the EDC community is togetherness and a sense of unity. Lieberman accentuated that philosophy by creating an environment where everyone comes together as one. “The design was meant to feel like you are walking into something monolithic, almost like walking into the Colosseum. The grand scale made individuals feel small, but as a collective, they experienced the music as one,” adds Lieberman.
Structure
AG Production Services provided the entire structure, staging, lighting, and video for the massive 240,000 square foot arena-style stage and surrounding structures. The main stage alone measured 240’ wide with the center stage structure peaking at 88’ above the ground. Eight curved truss bridges spanning 98’ loomed over the audience and encircled the stage grounds. They connected to eight, 75’ high towers on either side of the audience grounds.
Video
The upstage wall was made up of 10 video panels of various sized screens, all using over 7400 square feet of AG 8mm video panels. Facing the front of the DJ booth were 201 square feet of AG 5mm video panels. Each of the eight towers in the house used a total of 6,800 square feet of AG 37mm video panels, with two screens per tower. The backbone of the video network relied on three Analog Way Ascender 48 units to distribute and manage the two, 4K pixel maps and video content inputs from the various guest VJs and house VJ, Vello Virkhaus.
Lighting
Lighting is a key element to providing an immersive environment for any production. “For the Circuit Ground Stage, I took full advantage of the surrounding structure. Lighting was placed on almost every available space throughout the entire grounds,” notes Lieberman. “All of the linear LED fixtures, strobes, and blinders were placed in a way that helped highlight and accentuate the shapes of the environment while also creating symmetrical looks and movement in the 360-degree space.”
Upstage and directly behind the DJ, Lieberman included an 8×3 panel wall of Edison 25 light fixtures from Doug Fleenor Design. The Edison wall consisted of 600, 25 watt tungsten lamps that produced low res content to highlight and define the DJ.
Each of the video walls throughout the entire space was lined with Elation Color Chorus 72 LED stripes, Elation CUEPIX 2 lite blinders, and Martin Atomic 3000 Strobes. All of the towers within the house included an alternating pattern of Robe Robin BMFL Spots and Robe Robin Pointes. This setup was replicated on the bridges connecting each of the towers, plus the Vari-lite VL3500 Wash.
On stage, the vertical trusses between the video panels included Robe Robin Pointes and Robe Robin BMFL WashBeams. Each of the four onstage audio towers were hung with 8 Vari-Lite VL 3500 Washes.
Controlling the 99 universes of lighting were two MA Lighting grandMA2 Full Size and 13 MA Lighting NPUs. The backbone of the entire network ran over fiber optic to ensure fast connection speeds and quick response times for programming changes.
“It takes a small army to execute a project of such scale,” says Andrew Gumper, president of AG Production Services. “It was an all hands on deck approach that made it possible to bring Steve’s unique vision to life,” adds Gumper. “I’ve worked with Andrew and his crew for years,“ says Lieberman. “They know what I expect and deliver every time.”
Plots and Rendering Courtesy of AG Production Services
All Photo Credits: Adam Kaplan, ASK Media Productions
Crew
Producer – Pasquale Rotella – Insomniac
Production & Lighting Designer – Steve Lieberman – SJ Lighting
SJ Lighting Associates – Maxwell Robin, Ben Rehm
Account Rep – Andrew Gumper
Production Manager – Koen De Puysseleir
Front of House Management – James Watral, Justin Lang, Andrzej Lubaszka
Master Electricians – Paul Cottrell Jr., Kyle Cottrell
Lighting Crew – Jeramy Morin, Chris Wright, Todd Babcock, Michael Gallagher, Chris “Blanche” Harshfield
Riggers: Shaun Davila, Chung “Mitsubishi” Kuo, Javier Medina Ballesteros, Christian Burdette, Patrick Roll
House VJ – Vello Virkhaus
Video Lead – Andrew Sclafani, Sandra Pozan, Robert Allen Jones Jr.
Video Techs – Alessandro Parayuelos , Shawn Shannon, Patrick Hartung, Jenn Wolfe, Matt Lake
Labor Company – James Thomas Productions
Engineering – Tim Franklin- Theta Consulting
Gear List
Lighting
2 MA Lighting grandMA2 Full Size
1 MA Lighting grandMA2 Light
13 MA Lighting NPU
88 Robe Robin BMFL Spot
38 Robe Robin BMFL WashBeam
212 Robe Robin Pointe
64 Vari-Lite VL3500 Wash
292 Elation ColorChorus 72
398 Elation Opti Tri 30
156 Elation CUEPIX Blinder WW2
156 Martin Atomic 3000
122 Chauvet COLORband PiX
4 Clay Paky Sharpy Wash 330
32 Element Krypton KR-25
28 Element Krypton KR-10
24 Doug Fleenor Design Edison 5×5 Tungsten Panel
12 Antari M10 Fogger
6 Base Hazer
Video
3 Analogy Way Ascender 48-4k
4 Analogy Way Vio4k
8 Analogy Way TeraVio
1 Analogy Way AW Shotbox
5000’ Fiber Optic Cable
201sqft AG 5mm Video Panel (DJ Booth)
7400sqft AG 8mm Video Panel (On Stage)
465sqft AG 10mm Video Panel (Front of House)
6800sqft AG 37mm Video Panel (House Towers)
Structure & Staging
3,568’ 20.5 x 20.5 Truss
7,250’ 12”x12” Truss
3,500,000 lbs Concrete Ballast
156 1 Ton CM Loadstar motor
50 ½ Ton CM Loadstar Motor
