CHICAGO – Chicago’s Enclave has changed with the times, emerging recently as a hot electronic dance music venue. Its newest install is an LED video wall, made up of 14 EPV 762 LED panels from Elation Professional. The video wall played an important role in a major PR event that recently took place at Enclave: the breaking of a Guinness World Record.
More details from Elation Professional (http://www.elationlighting.com):
CHICAGO – It’s been called the “Madonna” of nightclubs. Chicago’s renowned Enclave has changed with the times, keeping itself at the top of the Windy City’s nightlife scene for seven years.
In its latest incarnation, Enclave has emerged as a hot electronic dance music venue with an LED video wall, made up of 14 EPV 762 LED panels from Elation Professional.
Configured in front of the DJ booth, the 12 ft. x 3.5 ft. video wall has been an important centerpiece in the club’s transformation. “Enclave was looking to become a more DJ-oriented club. Many of today’s top DJs just won’t perform in a venue that doesn’t have a video wall,” said Randy Zahora of Buzzfire Inc., the Chicago-based nationwide dealer that supplied the Elation screen to Enclave.
Enclave looked at a number of LED screens from various manufacturers and dealers before choosing the Elation EPV 762. Along with the quality of the product itself, a big factor in their decision was the high level of service provided by both Elation and Buzzfire, according to Enclave’s Marketing/PR Director Jennifer Pohl. “Our philosophy is, ‘If you’re going to do something, do it right,’” she said.
The EPV 762 is a high-resolution indoor video panel with a 7.62mm pixel pitch, wide viewing angle and 2,000-nit brightness. Certified with cETLus approval, it features a high refresh rate for flicker free performance and comes with a built-in 100-240 power supply. In addition to producing sharp images with its 3-in-1 (RGB) SMD LEDs, the EPV 762 offers the advantage of “a straightforward assembly and configuration,” said Zahora. “We were able to integrate the video wall into their existing flat screen displays as well.”
Since it was installed in January 2012, the EPV 762 screen has been easy to work with on the fly, too, Pohl reported. “DJs typically hand you a disc (with graphics) moments before their performance. Our VJ has had virtually no problems uploading it and integrating it into what he was planning to do.”
Along with enhancing DJs’ shows and the general club atmosphere, the video wall has opened up exciting marketing possibilities, Pohl added. “No matter where you are in the club – and it’s a large space – you can still see the screen,” she said. “This great for marketing upcoming shows or any sort of event.”
The video wall played an important role in a major PR event that recently took place at Enclave: the breaking of a Guinness World Record. On Feb. 3, the club broke the record for the “Most People Wearing Sunglasses In The Dark,” when more than 670 patrons donned shades and kept them on for the required 10 minutes. After securing its place in history, Enclave rewarded participants with a live performance by Lil Jon.
“We used the video wall for a countdown to keep reminding people, ‘Keep your sunglasses on – we’ve only got two more minutes.’ Trying to get a crowd of people to do anything for 10 minutes isn’t easy,” Pohl said. “Being able to use the screen for these messages really helped make the record-breaking event go smoothly.”
The ability to customize messages and graphics has also been a boon to Enclave’s thriving private corporate event business. “The customization aspect is great,” Pohl said.
For more information on Buzzfire, visit www.buzzfire.com and Enclave by visiting www.enclavechicago.com.
