ITALY – The need for modernity sometimes requires a break with tradition. This does not mean betraying the ideals with which the company was founded and has grown in the past forty years. However, the way we see it, it does mean being in step with the times including purely from the point of view of brand image, with our eyes firmly fixed on technological progress, innovation and the future.
More details from Claypaky (www.claypaky.it):
As you can see, we have kept the Claypaky Pantone yellow found on the previous logo, whereas the general graphic design is completely different, including writing Claypaky as one word instead of two separate ones: we would like it to be written that way (Claypaky instead of Clay Paky) even when the name is written normally, for example inside an article, a product review or any other written document related to Claypaky (with the exception for the legal name of the company “Clay Paky S.p.A.”)
Consequently, the first public event Claypaky will attend with its new logo will be LDI in Las Vegas from 21 to 23 October.
Now, we would like to introduce you to the new logo through the attached video, where you can “visually” appreciate the thinking and creative process that led to its conception.
