DALLAS, TX – JCPenney’s new store opening added some sizzle to the occasion. The Plano-based company hired the messaging architects at Corporate Magic to conduct a ribbon-cutting ceremony Sept. 30 that would capture attention. The centerpiece of the day was GoVision’s 9-foot x 16-foot “GoBig” LED unit.
More details about GoVision (http://www.jumbo.tv) and Corporate Magic (http://www.corporatemagic.com):
GoVision, Corporate Magic Combine for Dramatic Reveal of New Store Location
DALLAS, TX – When it came time for the grand opening of JCPenney’s new, state-of-the-art store in Dallas, the national retailer decided to add some sizzle to the occasion.
The Plano-based company hired the messaging architects at Corporate Magic to plan and stage a festive ribbon-cutting ceremony on Sept. 30 that would capture the attention of the local media and shopping public, while cementing a lasting impression of their newest location as the most exciting retail destination in the area.
The centerpiece of the production was GoVisions’ 9-foot x 16-foot “GoBig” LED unit. The mobile video unit, which sported a custom logo advertising wrap, was positioned in the middle of the stage throughout the program. For the finale, the unit drove away to reveal the new store in the background.
“You wouldn’t think a 40-foot truck could shield a massive retail store from view; but the way we positioned the audience and the staging, it worked like a charm,” said Jeff Kirk, general manager at Dallas-based Corporate Magic. “GoVision’s LED was a highlight of the program, and the dramatic effect created when the truck drove off was fantastic.”
GoVision, a supplier of turnkey mobile LED units and customized modular LED walls, then took its mobile LED on a six-day street tour of Dallas. The eye-catching GoBig unit played a fast-paced retail-themed video loop as it drove around town and stopped at designated locations for promotional events, including flash mobs orchestrated by Corporate Magic, high school football games and the Texas State Fairgrounds.
