More details from MagicSnow (http://www.magicsnow.com):
NEW YORK CITY – Hollywood-based MagicSnow created an August snowstorm in the heart of New York City to launch the new Jaguar All Wheel Drive XJ. Inside a custom snow-dome constructed underneath the city’s High Line Park, MagicSnow provided customized snowfall effects for the Jaguar AWD global reveal. Even though the summer temperatures drifted near 90 degrees, MagicSnow created a non-seasonal “Winter in Summer” experience for the UK auto maker.
The buzzworthy reveal generated coverage for Jaguar in the New York Times, Wall Street Journal and online.
MagicSnow is celebrating its 10th anniversary and is known for its realistic snow effects, fake snow and large scale snow shows at entertainment venues worldwide.
