PHILADELPHIA – Staged entirely outdoors for the first time in its 82-year history, the 2017 NFL Draft brought a record-breaking crowd to the Rocky steps outside the Philadelphia Museum of Art. The NFL noted that more than 250,000 people attended the event, which ran from April 27-29. In support of the event, coordinators C3 Presents turned to Mountain Productions to provide a 3,000-seat temporary amphitheater. The roof was supported by 20 posts, spanned a downstage width of 250 feet, and the structure exceeded 70 feet in height.
The temporary setup also included interactive exhibits and entertainment. The crowds extended a half-mile from the museum steps.
More details from Mountain Productions (www.mountainproductions.com):
“Our team has been leading the industry for 30 years, producing some of the most iconic live events,” said Ricky Rose, Chief Executive Officer. “We were thrilled to design, fabricate and supervise the construction of the largest covered post stage ever built, matching the grandeur of this year’s NFL Draft.”
Mountain Productions provided a number of other support structures seen throughout the Benjamin Franklin Parkway, including a front of house mix position, various coverage platforms and a number of interactive exhibits that helped set the NFL Draft experience apart. With over ten in-house departments, the company also provided custom-made VIP platforms and handrail, rigging services, printed soft good branding, custom fabricated materials and weather protection for the event.
