Music Matters Productions (MMP), a premier provider of audio, lighting, video, staging, and rigging solutions, has announced the expansion of its Atlanta headquarters, increasing the total warehouse footprint from 40,000 to 60,000 square feet. In addition, MMP has opened a second 10,000-square-foot building directly across the street to house its growing corporate production division.
The expansion comes in response to increased demand across touring, festival, and corporate markets, as well as the continued growth of MMP’s high-end gear inventory. With a fully dedicated shop for each department, including audio, lighting, video, rigging, and staging, the new layout provides more space for show prep, pre-rigging, and crew coordination, allowing for even more efficient load-ins and streamlined execution.
The rigging department now features a new mobile motor hoist test stand, allowing for in-house motor certification, a service now available to external clients in the production community.
Five new truck bays were added in the process, bringing the total number of bays to 17, an important upgrade for MMP’s fleet and the increasing number of shows moving through the warehouse each week.
“This growth is a direct reflection of the work our team puts in and the trust our clients place in us,” said Aaron Soriero, Owner of Music Matters Productions. “We didn’t expand for the sake of being bigger, we expanded because we needed the space to do the job right. More room means tighter prep, faster turns, and better support for our clients.”
The expanded warehouse and building across the street includes additional offices, mixed-use areas, and a dedicated repairs department, giving the team more capacity to prep, collaborate, QC and scale for increasingly complex events, both corporate and entertainment.
With a reputation built on reliable gear, experienced crews, and an enhanced client experience, MMP continues to solidify its role as a go-to production partner for events of every size and setting; whether it’s a beachside festival, a stadium tour, brand activation or a high-stakes corporate show.
Further information about Music Matters Productions: www.mmp-atl.com
