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Patriots Gain Visual Yardage at New Fan Venue

PLSN Staff • News • January 12, 2009

FOXBOROUGH, MA —NFL’s New England Patriots’ Hall at Patriot Place, adjacent to Gillette Stadium, has an array of interactive and immersive multimedia exhibits and an AV system engineered, installed and supplied by Electrosonic. Visitors to the 36,000-square foot facility can see a variety of projected video and audio content. Electrosonic worked with Cortina Productions, which produced and encoded the video content, according to project manager Gary Barnes. “The results were incredible,” he said. “The Hall at Patriot Place is just a phenomenal place.”

Cambridge Seven Associates designed the Hall’s exhibits and attractions. In the Raytheon Theater, named for the Hall’s presenting partner, Electrosonic supplied three Christie DS+650 1-chip DLP 6500 lumen projectors, which display a 15-minute film on the Patriots’ history on a 48-foot wide panoramic movie screen. Edge blending is achieved via Christie Twist.

The projector roster includes two Roadster S+16K 3-chip DLP 16000-lumen projectors, one DS+8K 3-chip DLP 8500 lumen projector, one DS+6K 3-chip DLP 6500 lumen projector, one DS+305 1-chip DLP 3300 lumen projector, three HD6K 3-chip DLP 6500 lumen projectors and one HD405 4100 lumen 1080p projector.  

Electrosonic ESCAN control software is the venue’s master show control system.  It talks to three Crestron CP2E systems with Ethernet capabilities to control the projectors, interactive kiosks and every exhibit.  Three HP 24-port Ethernet switchers are deployed for the internal network.

An assortment of Christie projectors, lenses and mounts also feed projection screens in the third-floor Grand Hall, kiosk attractions on the second and third floors, and the geodesic dome-shaped Snow Game exhibit where one projector displays footage from the team’s celebrated gameplay during a heavy snowfall while two other projectors handle snow effects.

Electrosonic furnished nine Panasonic 58-inch HD plasma displays for the venue’s Fan’s Room, Super Bowl and Club House exhibits, and Patriots’ Media Lab.  They run content which is sourced from three Electrosonic MS9200P HD SDI MPEG2 digital players; seven Electrosonic MS9500 HD MPEG2 players; and 10 Electrosonic MS9500GL HD MPEG2 players with genlock.

Electrosonic also supplied a wide range of touchscreens for various exhibits.  Fourteen AIS Pro 32-inch and one 42-inch LCD touchscreens are deployed in the Fan’s Room and Building Blocks and Raytheon exhibits as well as for changing displays and the Patriots Hall of Fame.  The kiosks in the Hall of Fame trigger 30-foot high video Magink pylons whose digital displays  highlight the careers of each Hall of Famer via video, still images and text information.  Five Richardson Electronics 24-inch LCD touchscreens and a pair of Digitpro 19-inch LCD touchscreens are also featured in the venue.

The major interactive content is powered via a Dell media server, 21 computer systems and three Dell power graphics systems.  Four Panasonic Blu-ray disk players source content for the Fan’s Room, the Cradle of Football exhibit and in the Raytheon Theater and Media Lab for presentations.

 “The Kraft Group, our client for the Hall at Patriots Place, is one of the finest groups I’ve ever had the pleasure to work with,” Gary Barnes said.  “They had great vision and high expectations.  And they dealt with us as if we were members of their family.”

Tony Petruzziello was Electrosonic’s salesperson for the project.  The company’s head of integration engineering, Jim Maddux, did all the ESCAN programming; detail and lead engineer Carl Hartzler was supported by Crestron programmer Ryan Sims and projection engineer Nir Elnekave.  Chris Cooper was the installation site supervisor with Phil Shaw, Brian Otis and David Boudreau the installers.

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