HUNTINGTON BEACH, CA — Pacific Coast Entertainment (PCE) invited clients and prospective customers to attend an open house to view Elation Professional’s EVLED 1024SMD 20mm LED video panels, and about 200 people attended. One of PCE's goal was to show that LED screens are more affordable than many potential customers might think. PCE had purchased 48 of the modular Elation panels, which can be used to create video pixel screens, curtains and backdrops. Measuring 2 feet 1 inch by 2 feet 1 inch by 3 inches, the transparent tiles are light in weight and have an IP65 rating for outdoor use.
For the open house, PCE simply referred to the product as “the wall.”
”We wanted to get the word out about The Wall, because it creates new possibilities for our existing clients, as well as opens opportunities for us to sell new markets,” said Ryan Steidinger, PCE’s director of operations, who also highlighted the competitive pricing of the product, and, in turn, his rental rates.
“This enables us to get The Wall into different markets where people have never before been able to afford a video screen. For example, many colleges and high schools would love to have an LED wall to show the kids during graduation and homecoming football games. Now we’re able to bring them one — just like they’d see at the Staples Center — at a cost-effective rental rate.”
For the demo, 40 of the tiles were used to create a large outdoor screen. PCE made use of the integrated rigging/hanging system for easy assembly. As many as 16 pieces can be linked on one AC circuit, and as many as 1,000 pieces can be run from one Ethernet video output using Elation’s ELED VSC driver (sold separately).
EVLED tiles were also on display indoors. Here, said Steidinger, they were shown in more of a set-type application. ”We did some individual hangs, running eye candy graphics on them.
“Showing the tiles in different applications was very helpful for clients,” Steidinger added. ”They’d see The Wall outside, then they’d look inside and say, ‘Wow, there’s so much more I can do with this.’”
Other Elation products on display included dimmer packs; the Design series DMX moving heads; Elation Architectural LEDs; and the Impression and Impression XL LED moving heads. One product that “caught a lot of attention,” said Steidinger, was the Antari DNG-200 Low Fog Generator, which produces a low-lying fog effect without requiring the use of dry ice.
“We had never done an open house before, and we were very, very pleased with the results all the way around,” said Steidinger. ”We were making deals with clients and getting a lot of rentals set up.
“We’re also very happy with the way Elation helped us put this event together — Eric Loader and Ray Villasenor from their company put in a tremendous amount of work. We try to make our customers happy, and it’s really great when we have vendors that work with us.”
For more information, visit www.pacificcoastentertainment.com and www.elationlighting.com.
