DETROIT – This year's North American International Auto Show (NAIAS) was once again a showcase for the latest car models and concept cars, and also for booth designs and product presentation. Production Resource Group (PRG) provided lighting, video and other support to many companies, including Hyundai, Subaru, Land Rover/Jaguar, Tesla – and, most notably, Chrysler. The Chrysler Corporation featured a redesigned booth this year, one of the largest at the show, for Chrysler, Jeep, Dodge, Ram, Fiat, Ferrari and Maserati branded vehicles. Designed by George P. Johnson (GPJ), the booth featured lighting design by Howard Werner of Lightswitch.
"This year, the design of the booth was a bold, clean line. Our lighting design needed to support that," Werner noted. "There were five large arches that served to define the spaces for the different brands. The arches were white so the challenge was having even light distribution and even color temperature over all of the surfaces. Everything in the booth was lit with daylight fixtures to support the desired look."
Lighting the cars on the exhibit floor presented another unique challenge because the cars were frequently moved during the auto show set-up, requiring constant re-focusing. Werner specified the PRG AutoPar automated luminaire, a compact, 700-watt arc lamp with a fully DMX-programmable rotating lens assembly, to meet this challenge.
"It has the features designers want, but without unnecessary extras that add complexity and cost. We didn't need it to change color, iris or douse," he said. "It has excellent color rendering, so it's a product that's ideal for the auto show circuit."
PRG also provided the rigging and the audio for the Chrysler booth, and was involved with project coordination and installation services as well, for Chrysler and other NAIAS clients.
"Working with PRG is always great," said Werner. "We have worked together for many, many years. We are always happy to be partners with them on the auto show projects. The execution of the gear and the labor is terrific."
For more information, please visit www.prg.com .
