LOS ANGELES – Soft goods supplier Sew What? Inc. has continued its mission, in place since 2014, of showcasing local and unsigned artists along with bigger-name acts with videos on its website, sewwhatinc.com, that also show off the company’s products.
More details from Sew What? (www.sewwhatinc.com):
It’s no secret that mobile devices and social sites have fueled a dramatic rise in online video consumption the last few years. This has prompted many companies to draft some type of online video strategy as part of their firm’s online marketing. Sew What? Inc., a manufacturer of stage draperies and theatrical curtains, is no exception.
Of the eighty-odd videos produced by Sew What? to date, most have focused on the manufacturer’s large name entertainers and other drapery clients they’ve served, including Rod Stewart, Sheryl Crow, Kelly Clarkson, John Mayer, Katy Perry, Gwen Stefani, James Taylor, and Alice in Chains.
But beginning in 2014, as part of their online video strategy, Sew What? decided on a twist: to blend some of their video’s dramatic visual offerings with the musical talents of less recognizable, but notable musicians, including both local and unsigned artists.
Megan Duckett of Sew What? Inc., a manufacturer of stage draperies and theatrical curtains, reports, “I like the idea of “giving back” by supporting the arts and recognizing notable musicians in our videos, as well as putting something out there that shows off our products.”
Given that aim, two 2015 product videos for Sew What? feature music from Brainspoon, a rock ‘n’ roll punk band based in Los Angeles, California. The latest, featuring a custom stage scrim for Motley Crue’s Final Tour, includes music from Brainspoon. The band has earned a solid reputation with its blistering live show and songs, and is a staple in the Downtown Los Angeles rock scene. Brainspoon can be reached at: https://www.facebook.com/Brainspoon
Fans of Rich Cole will be pleased to hear Cole’s music appearing on another Sew What? video again in 2015. The recognized guitarist, songwriter and singer’s music highlights his unique acoustic rock sound and style. Cole’s track “Windfall 2015” is featured on Sew What?’s video, which also displays the digitally printed stage drapes produced for the four Grammy winner, Sam Smith and his Lonely Hour Tour. More information on Rich Cole, including his new CD set for Release in Fall 2015 “Garden Of Tone,” can be found at www.rkcmuzik.com.
Another local LA band touted by LA Weekly as a “harder-rocking contest” is, It’s OK. Their hard-driven sound is showcased on a Sew What? video highlighting the custom logo drapery manufactured for Slip Knot. It’s OK claims to base their operations in a “secret lair” somewhere in the South Bay Area of Los Angeles. Their third album, Cubed, will be released in 2015. For more information, go to www.itsoktheband.com.
The use of video as part of Sew What’s online marketing strategy is not likely to be going away anytime soon. As a visual medium, Sew What? believes online videos offer an exciting way to communicate the visual appeal of their custom drapery, along with the rental drapery offerings of their sister company, Rent What? Inc.
“The online gallery of videos has helped event producers and production designers visualize all kinds of new staging possibilities,” said Duckett. “It makes it easier for them to see how different rental drapery series can be combined with custom products to create entirely new looks for their productions.”
You can visit the Sew What? & Rent What? YouTube channel at http://www.youtube.com/user/sewwhatinc. Viewers can also watch videos embedded in the company’s respective websites at www.sewwhatinc.com and www.rentwhatinc.com.
