LAS VEGAS, NV – The Target ads featuring Las Vegas-based band Imagine Dragons that were seen by a record TV viewing audience during Super Bowl 2015 got a behind-the-scenes boost from Creative Conners. The company’s control products helped elevate the stage from All Access Staging & Productions that the band used for the commercial. The photo here, from All Access Staging, shows the stage in its lowered position; the image below shows the stage in its extended mode.
More details from Creative Conners, Inc. (www.creativeconners.com):
Setting up on Fremont Street in Las Vegas, All Access Staging & Productions built the circular stage (think Target bullseye logo) supported on three sets of double-stacked hydraulic scissor lifts with 16ft of lifting capacity. They connected the lifts and their pumps to three Creative Conners’ Stagehand Mini^2 controllers which all routed back to Spikemark software. From Spikemark the smooth synchronization of the lift was easily achieved and the entire stage was elevated about 3 minutes into the performance.
And if that gear line-up sounds familiar it’s because All Access used exactly that to lift Rihanna and Eminem during their 2014 Monster Tour. “We’re really excited to see All Access using Spikemark and Stagehands to add more spectacle to their events,” said Creative Conners president Gareth Conner.
Related video links:
Video of performance from ImagineDragonsVEVO YouTube Channel:
https://www.youtube.com/watch?v=8_kPbOziQTg
Video of behind the scenes from Target YouTube Channel:
https://www.youtube.com/watch?v=WatKLwqVqHo
Video of behind the scenes from ImagineDragonsVEVO YouTube Channel:
https://www.youtube.com/watch?v=2_OT-wLmBuE
