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Swank Audio Visuals Using Analog Way Gear

PLSN Staff • News • March 15, 2012

ST. LOUIS — Swank Audio Visuals has turned to a lot of different technologies for its clients since it was founded here in 1937. Now providing an AV assist to more than 375 resorts and hotels, the company recently upgraded its arsenal of gear with new Analog Way processing and switching systems.

More details from Analog Way (www.analogway.com):

In recent months, the company purchased a number of Analog Way’s mixers and switchers, including 28 Pulses, 11 Smart Vu LEs, eight Di-VentiX II, five OPS300, as well as nine Orchestra Event Controllers. With the Analog Way products selected, Swank Audio Visuals can perform multi-format mixing, seamless matrix switching and edge blending to answer the needs of a variety of events.

For its Annual National Leadership Meeting, Swank Audio Visuals showcased some of the Analog Way’s models acquired. During the event held at the Hyatt Regency New Orleans, the company’s entire leadership team could enjoy a show featuring the latest technologies.

Scott Buford, area technical director at Swank Audio Visuals, explains: “To perform this event, we needed a creative, original look, which would allow for various types of data to be displayed, including I-Mag, PowerPoint presentations, video, live Internet demonstration, etc.”

The show included widescreen surfaces for the presentation: a 12’ x 36’ widescreen blend, a portrait oriented 83” x 144” screen and a landscape oriented 10’ x 17’ screen.

The projection was achieved through four 18K HD video-projectors. A wide variety of sources were used for the show: MacBook Pro running Playback Pro software, PC laptops running PowerPoint presentations, Sony EX-MW3 XDCAM running HD-SDI, two Sonic Foundry Mediasite webcasting systems, I-Phone and much more.

Part of the processing and switching needs was handled by several Analog Way products. “Swank Audio Visuals has just recently decided to start using Analog Way systems after solely using Barco/Folsom. I had never used any Analog Way products and wanted to take this opportunity to see what they could do,” said Buford.

Analog Way’s Di-VentiX II, a versatile Multi-Layer Mixer Switcher, was used in Soft Edge mode for the 12’ x 36’ wide screen. “The ability to soft-edge blend with ease and with one box, and have the ability to have a preview monitor is awesome,” comments Buford. “Using the box for the first time, I was able to get a flawless looking soft edge blend in a very short timeframe.”

Swank Audio Visuals also used two Pulses, a Dual Scaler Mixer Seamless Switcher from Analog Way, and one Orchestra Event Controller, to flawlessly juggle with the different sources. Buford notes: “We faced constant last-minute changes in presentation materials. The flexibility of the Analog Way pieces and the wide variety of inputs was extremely valuable. It allowed us to easily accommodate all presenters and hook up a variety of inputs at a moment’s notice.”

Swank Audio Visuals’ Annual National Leadership Meeting went smoothly, and Scott Buford was satisfied by his first experience with Analog Way solutions.

“I think Analog Way’s processors offer a great combination in the number and types of inputs that allows the units to straddle the digital/analog world that we are in right now.”

The support provided by Analog Way was another key point to Scott Buford: “The technical support was awesome. Any question that arose was quickly answered by Analog Way. I can’t speak highly enough of how great it is to know that this kind of technical support is there.”

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