FORT LAUDERDALE, FL – Zimmerman Advertising, an ad agency with a client list that includes CBS, Office Depot, ADT, Dunkin Donuts, among other national and international brands, applied its bold marketing strategy to its own home office by creating an three-story image on the building’s façade, visible from I-95. It features a bright red reproduction of the Zimmerman “Z,” with a single Iluminarc Ilumipanel 180 IP LED fixture adding to the visibility of the giant letter. Sound and Lighting Solutions installed the fixture.
More details from Iluminarc (www.iluminarc.com) and Chauvet Professional (www.chauvetlighting.com):
Zimmerman wanted to accentuate the “Z” brand on the side of its building on its own merit, and reached out to a local company to achieve the task. The building itself is seen far and wide across South Florida’s Interstate 95, and the inclusion of the illuminated “Z” adds more punch to the building’s powerful exterior.
Jay Krause of Sound and Lighting Solutions was contracted to bring more highlight to Zimmerman’s three-story “Z,” and Jay chose the Ilumipanel 180 IP fixture from ILUMINARC to accomplish this task. “Using the Ilumipanel 180 was a no-brainer for me since we needed an extreme amount of output and didn’t want to hang a lot of smaller fixtures around the building.” Krause’s choice to illuminate the logo letter creates an indelible impression on passing motorists and strengthens the company’s image in its community. “Our aim was to make the ‘Z’ look incredible, and I think we’ve achieved that for Zimmerman,” Krause said of the project.
Sound and Lighting Solutions used a single Ilumipanel 180 IP to accomplish the look and feel Zimmerman Co. wanted to achieve. The Ilumipanel 180 IP has versatile power-up and control functionality, allowing the unit to be controlled via data connections or simply installed, pre-set, and operated via relay. The Ilumipanel 180 IP also has incredibly saturated colors that allow for ultimate color mixing and matching. “We really appreciated the trueness of the red hue used in the Ilumipanel fixtures to get the saturated red we needed for the project.”
For more information on Sound and Lighting Solutions, visit www.slsstore.com
