Ptarmigan Integration brings experience in projects integration to the alliance, encompassing lighting, lasers, show control and projection. It currently has offices in Hong Kong, Macau and Singapore.
U.K.-based Artistic Licence Engineering has developed control, lighting and test equipment for more than 20 years. Artistic Licence Integration, meanwhile, serves the growing projects market for clients in Europe and the Middle East.
Newly-created Ten Thousand Things (a Chinese literary reference to the material diversity of the universe) offers sales and support for a wide range of lighting products, ranging from power and data cables to new lighting technologies. Along with its own products, the Hong Kong-based company has a franchise arrangement with City Theatrical and Green Hippo (which distribute in Hong Kong and Macau) and Artistic Licence Engineering (which distributes more widely across Asia). For Alderamin Group Ltd., Ten Thousand Things will serve as a sales arm.
“Ptarmigan and Artistic Licence complement each other fantastically well, as Simon and I have proved working together on various projects over the years,” said Wayne Howell of Artistic Licence, in reference to Simon Fraser, founder of Ptarmigan Integration. Howell added that Alderamin Group would strive to offer “broad spectrum expertise and international presence” while being “swift on its feet, innovative and flexible.”
“We are a collection of like-minded thinkers who actively support public domain protocols and client choice — and we share a belief that installations should reflect their designer’s creative vision, uncompromised by proprietary or outdated technology,” said Ptarmigan’s Fraser. “Our new product distribution company, Ten Thousand Things, completes Alderamin Group’s portfolio,” Fraser added.
Speaking in his role as Artistic Licence Integration MD, Howell noted that the alliance reflects the trends and needs for “blockbuster” projects. “Off-the-shelf technology doesn’t cut it for many of these jobs; custom-build solutions are becoming the norm, and we no longer consider data volumes of several hundred DMX Universes as unusual,” he noted.
“We realized that the best way to stay ahead of the game was to create a group structure, enabling us to offer our project clients all the necessary expertise in-house,” Fraser added. “From our experience working on large installations, we also realized that we could greatly improve efficiency by creating our own supplies company. Ten Thousand Things now fulfills that role, although it is, of course, also a strong trading entity in its own right. This is the vision that led to our combined organization – Alderamin Group.”
Alderamin Group will exhibit at PLASA 2011 at Stand 1-E32.
For more information, please visit www.artisticlicenceintegration.com, www.artisticlicenceengineering.com, www.ptarmiganintegration.com, www.10thousandthings.com and www.alderamingroup.com.
