MUNICH – BMW World features a dynamic lighting design using LED-based Exterior 430 luminaires from Martin Professional. Florian Felsch, general manager, Livebau Solutions, noted the the attraction is now using LEDs to show off the autos in their best light indoors as well, with LEDs calibrated at 5600K. He credited the fixtures for lowering maintenance costs by 90 percent, and allowing for a 1.5 year ROI.
More details from Harman (www.harman.com) and Martin (www.martin.com):
MUNICH — As one of Munich’s most popular attractions, BMW World is a unique and extremely important showcase for the premium automaker. Whether visiting BMW World as a tourist or there to pick up a brand new car, BMW World offers an extra-ordinary brand experience to customers. Today, BMW World features an eye-catching HARMAN Martin color illumination on the outside of the building – a dynamic lighting scheme that has now been extended indoors as a daylight solution.
As one of the world’s great luxury automakers, the atmosphere surrounding presentations of the various car models must be perfect, avoiding both shape and color distortion. Therefore, especially high demands are put on the lighting environment. An extremely even daylight illumination is required – a uniform level of light that must be guaranteed no matter the ambient conditions, time of day or time of year.
“The Martin LED fixtures required the ability to show shape and color in the correct way,” stated Florian Felsch, General Manager, Livebau Solutions. “With this LED solution, we have calibrated [5600K] color temperature, which is perfect for product presentation. We’ve also lowered the maintenance cost by 90 percent and the return of investment is only 1.5 years on the lighting setup.”
