BEMMEL, Netherlands – Fairlight invests in its customers by opening three new showrooms at its offices to showcase Martin’s line of lighting products. The new facilities include an entertainment-focused showroom, an LED Application Center and a space dedicated to more in-depth product demonstrations. Training and workshops are scheduled as well.
More details from Fairlight (http://www.fairlight.nl):
Martin Distributor Fairlight Opens New Showrooms
BEMMEL, Netherlands – Martin Professional’s longtime Dutch distributor, Fairlight, has opened three new showrooms at its offices in Holland in a customer-centered investment that provides an opportunity to showcase Martin’s line of lighting products.
The new facilities include an entertainment-focused showroom, an LED Application Center and a space dedicated to more in-depth product demonstrations. The entertainment showroom, complete with light show, is a spacious area where Fairlight personnel can present the complete range of Martin entertainment products and conduct extensive product training. The LED Application Center features Martin’s growing portfolio of LED-based products with focus on color temperature and surface illumination.
“This fantastic set up, a level of professionalism and investment that is quite unique in Europe and even in the world, enables Martin and Fairlight to maintain a leading position in the Dutch entertainment market while helping to further develop the project market,” commented Martin Professional’s Vice President of Distributor Sales, Bruno Garros.
Els Klievink, Marketing Manager at Fairlight, added, “The new showrooms are quite flexible spaces that allow us to customize the presentation of Martin products in what is closer to a real-world setting. It allows for a more professional sales approach and ultimately a better relationship with our customers.”
Although both showrooms have been open for some months, the official opening event took place Sept. 27 at a special Fairlight Open Days. Fairlight updates the entertainment showroom and light show every year and this year had the European scoop on presentation of the MAC Aura.
Besides a series of workshops that Fairlight will hold in 2012, customers can visit the showrooms at any time.
