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Hermes Music Named Clay Paky Partner in Mexico

PLSN Staff • International News • March 29, 2010

MEXICO CITY – Hermes Music has signed an agreement with Clay Paky to distribute Clay Paky products in Mexico that includes a long-term strategic partnership. Hermes Music was founded in 1991 and initially aimed its business at musicians and audio professionals involved in shows. It expanded from professional audio to lighting, and now ranks as one of Mexico's most important sources of show equipment.


Hermes Music today covers several sectors: fixed installations, such as those in hotels, restaurants and cinemas, at theme parks and on entertainment premises; and on the rigs of the most famous local and international artists, both for live concerts and TV studios.


Francesco Romagnoli, Clay Paky sales manager for North and Latin America, called the partnership "the result of an immediate feeling which arose both between the two companies and between the people involved.


"Cooperation with Hermes Music will make Clay Paky highly visible on the Mexican market, and in all Latin American countries in general," Romagnoli added. "Hermes has paved Clay Paky's way to a very interesting clientele. Our agreement will turn into a big sales opportunity for both companies."


"I have known Clay Paky for many years and have always appreciated the excellence of its products and services: from construction quality, reliability and performance to the assistance provided by the parent company," said Alberto Kreimerman, CEO of Hermes Music. "There is no doubt that Clay Paky lights have the right features to come out top on our market. At Hermes, we are all enthusiastic about this new opportunity."


"We met the Clay Paky top management at the LDI last year, where we laid the foundations for the current pact and agreed upon a common corporate strategy," noted Greg Morrison, vice-president. "There was immediate perfect understanding and we are very confident that our partnership will lead to great benefits both for Clay Paky and Hermes Music."


"Clay Paky is the only company in the world to have such a wide range of products for the professional market," said Juan Cordoba Perches, general manager. "With its Alpha line, Clay Paky products have become accessible to any type of user and any show, from the smallest to the largest and grandest, thanks to the brand new Alpha 1500 W line."


The partnership also includes the support of Jorge Aguirre, a Clay Paky commercial partner for several years who was appointed Clay Paky Regional Representative for continental Central America as part of this agreement.


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