FINLAND – Mojo Barriers kept the crowds safe with its second generation barrier system at the first ‘Rock the Beach’ festival, held June 26-29 on Finland’s Hietaniemi Beach. More than 51,000 people enjoyed the inaugural event, with headliners Green Day, Queens of the Stone Age, 30 Seconds to Mars and Rammstein. Mojo Barriers’ Finnish distributor Roudaamo Event Warehouse installed more than 300m (984 ft) of black aluminum barrier configured across three stages.
More details from Mojo Barriers (www.mojobarriers.com):
Launched last year on Madonna’s world tour, the barriers are slightly lighter than the original aluminum barrier system, fit 12 instead of 10 to a standard dolly – saving on truck space and manpower – and fit all ground types, including the festival’s beach location with soft sand and sloped grounding.
Roudaamo has a 20-year relationship with festival organizer’s Live Nation Finland. The team has been an official distributor of Mojo Barrier’s products for three years. This year events have included Eros Ramazotti, Kiss, Pink and Mark Knopfler.
Juha-Pekka Maakannas, Roudaamo sales manager, says, “Roudaamo supplies event services from staging to wardrobe and security to furniture. Adding Mojo Barriers to our services was a win-win for everyone. Their stock allows us to service any job – such as Rock the Beach – which needed lots of curves and doors in the configuration. This is easily achievable with Mojo’s products.
“Any large-scale festival is great to be involved in, but to hold it in the heart of the city on Helsinki’s main beach really made this special. The beach was mainly open during the construction, with general public watching, so the highest levels of health and safety had to be observed at all times. The feedback from the press, the audience and bands was really positive.”
Leon van der Velden, account manager at Mojo Barriers, says, “We’ve had a busy few years with Roudaamo and are looking forward to expanding our presence in Finland even further. Other festivals include Flow Festival in Helsinki next month, where we’ll once again be providing crowd control solutions across the entire site.”
