LE MANS, France — Monster Energy, a sponsor of the 2011 Motorcycle Grand Prix de France, boosted its visibility with a customized pair of Stageline’s Promobile stages. One of the units invited the public for product tastings and racer autograph signing events. The second served as a V.I.P. guest lounge with food, drinks and live shows.
In addition to the 150 square meters of space available with each Promobile unit, Litestructures, a division of the Prolyte Group, customized the stages with two 4.4-by-10-meter stage extensions and provided roof canopies on the Promobile stages’ second levels. These custom add-ons helped the units accommodate more than 500 people. Along with a bridge linking the Promobiles’ second floors, Monster Energy offered a spa on the roof, eight meters high.
Stageline has worked with Monster Energy since 2008. That’s when the American division of the company acquired two Promobile stages for its North American marketing activations. After numerous tours in U.S., the company extended that strategy to Europe.
For more information, please visit www.stageline.com.
