JOHANNESBURG – Philips Entertainment Lighting named DWR Distribution as exclusive distributor in South Africa for its Selecon and Strand branded products. DWR is already the exclusive distributor in the region for Vari-lite. "Now that the brands of Selecon Strand and Vari-lite are all under the Philips Entertainment Lighting umbrella, it's a logical step to offer DWR Distribution exclusive distribution for all the Philips Entertainment Lighting brands," said Michael Goldberg, sales director for Philips Entertainment Lighting Europe.
"DWR has very successfully distributed Vari-lite products for the last year," Goldberg added. "The company's reputation in the South African market place is exemplary and it's renowned for its excellent service and product support. These are all excellent reasons for moving exclusive distribution to DWR."
Since DWR Distribution set up four years ago, the company has grown, hosting the first Vari-lite training sessions in South Africa and supplying Gearhouse South Africa with 120 Vari-lite fixtures for use on the 2010 World Cup.
More recently DWR won its bid to supply and install the dimming systems for the Opera, Drama and Loft venues within the Durban Playhouse Theatre, specifying Philips Strand E C 21 High Density Dimming.
"We are delighted," said DWR managing director Duncan Riley. "The South African market is a very active and growing arena. The opportunity to bring Philips ever-expanding range of innovative new lighting products to our territories will play a crucial role in DWR Distribution's growth strategy and our client's continued success."
For more information, please visit www.philips.com and www.dwrdistribution.co.za.
