HONG KONG – Robe announces that their products are on the A-List of lighting rental company A-Team Plus. The company was the first operation in greater China to invest in Robe’s new ROBIN MMX Spot moving lights, while also being the first there to invest in the ROBIN 600 LEDWash fixtures earlier this year. Production managers, tech directors and LDs share their comments about how the products have become part of their usual design tools.
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Robe on The A-Team
HONG KONG – Leading Hong Kong based lighting rental company A-Team Plus has become the first operation in greater China to invest in Robe’s new ROBIN MMX Spot moving lights.
This follows on from also being the first company in the region to purchase Robe’s amazing ROBIN 600 LEDWash fixtures at the start of the year, where their first show was the highly anticipated 2011 Hong Kong Fashion Week.
Internationally renowned lighting designer and technical director Troy Daniel had initially been reluctant to use any LED fixtures on the HKFW show at Hong Kong Convention and Exhibition Centre’s Grand Hall. However, when he saw Robe’s LEDWash 600 in action for the first time, he said he was blown away.
Fellow Australian and now Hong Kong based Luke Hall, who is production manager and lighting designer for Untitled Entertainment Asia, one of the A Team’s top partners, thinks the same.
Says Hall, “Our company prides itself on – where possible – using the latest green entertainment technology products, and we have chosen A-Team Plus to supply equipment for many of our shows as they can offer Robe’s ROBIN 600 LEDWash and now also the ROBIN MMX spot.”
Hall has recently used ROBIN MMX Spots – the next generation 1200 series moving light fixture – on several shows in Hong Kong, including a sold out KITEC for UK dance/punk band Friendly Fires, and also for local Hong Kong metal band ‘DP’ for their album launch at the XXX Gallery.
Hall predicts that the ROBIN LED Wash 600 and the MMX Spot will continue to have a “huge impact” on shows and events in Hong Kong in particular, where the latest and most innovative production technologies are often rare to find. “That’s why we at Untitled Entertainment have been so keen to stick with production partners like A-team Plus, and I have always encouraged them to stay on top of the market in terms of technology.”
While the fixture’s compact size and high brightness is one thing, the optical performance offers variable control over the two animation wheels and remote control of the ‘hot spot.’ “Using these lights really does take our shows in Hong Kong to an entirely new and creatively exciting level,” Hall says.
Having the best levels of after sales support was high on the agenda, and Robe’s Hong Kong, Macau and Chinese distributor Leafun helped swing the decision with “first class service and support at all times,” explains Mok.
Mok first saw the MMX Spot in action on the Robe stand at Pro Light+Sound 2011 in Frankfurt, where it was one of a raft of newly launched products. “While certain market influences in Hong Kong seemed to be confused as to which way to go, it was a crystal clear choice for us,” he says. With property and warehouse floor space at a premium, they needed to continue the plan started earlier in the year, which involved replacing all the older, heavier and more expensive to maintain discharge wash fixtures with the ROBIN LED Wash 600. The choice was just as easy with the MMX, he says.
“The power to weight ratio beats anything else on the market and the fixture really speaks for itself. It is the new profile fixture that I want for the company,” Mok concludes.
