JOHANNESBURG – Robe's South African distributor, DWR, reported a sizable turnout for its Robe ROBIN Roadshow, a series of three events held in Johannesburg (at the University of Johannesburg Theatre), Cape Town (the Baxter Theatre) and Durban (The Natal Playhouse Company). More than 60 people attended in Durban, 160 attended in Johannesburg and another 80 plus attended in Cape Town, making it one of the most popular ROBIN Roadshows to date.
"We expected a keen take up, but the actual turnout and the intensity of interest still took us by surprise," said DWR's Duncan Riley. "People stayed a long time at the demos, chatted to everyone on our team and also amongst themselves, while others who had to leave returned for more."
Robe MD Josef Valchar and sales director Harry von den Stemmen joined the DWR team of Duncan Riley, Nic Britz, Dave Whitehouse, Dan Riley and Nicolet Britz.
"South Africa has consistently been one of our most successful markets, and DWR is doing a fantastic job in promoting our brand, which was also reflected in the success of the Roadshows," said Valchar. "It was great to be there and see for ourselves just how much of a buzz surrounds the ROBIN range".
The product focus included the ROBIN 300 and 300 Spot, Wash and Beam fixtures and the LEDWash 600, along with the CitySkape Xtreme, CitySkape 48 LED wash lights, the DigitalSpot 3000DT and the LEDForce 7s and 18s.
The Robe and DWR teams were joined by Michael "Quincey" Strathman from MA Lighting in Germany, who demonstrated the latest grandMA2 control technology on all the Roadshow events. (DWR is also an MA distributor).
Attendees represented a cross section of the industry, including rental companies, theatres, LDs, freelance programmers, technicians & operators.
In Johannesburg, the lighting department of SABC, the national broadcaster was among the first group of a steady stream of visitors throughout the day, along with venues including the Silverstar Casino, the Johannesburg Civic Theatre, Lyric Theatre, Market Theatre and several architectural lighting designers.
The events provided many with their first chance to see the LEDWash 600, which drew positive reactions with its color mixing, 15 to 60 degree zoom and ability to produce whites at different color temperatures.
DWR noted that its first batch of 100 LEDWash 600s in South Africa have all been sold already, with Johannesburg rental company MGG Productions among the early adopters, with a purchase of 24 units, and Black Coffee from Durban, with an order for 12 of the fixtures. The State National Theatre in Johannesburg, DWR's first-ever LEDWash 600 customer, took delivery of 16 fixtures in January.
For more information, please visit www.robe.cz.
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