ROXX, a leading German manufacturer of innovative lighting solutions for entertainment and architectural applications, announces its expansion into the French (and French-speaking Africa) markets with the establishment of ROXX France. This strategic move signals the company’s commitment to strengthening its presence in key European markets and enhancing service delivery and product accessibility to its French clientele.
Appointed to lead ROXX France is Bruno P. Souchaud, a seasoned professional with three decades of experience in the international lighting industry. Souchaud’s extensive background includes senior roles at prominent companies. His profound understanding of the French market and established relationships with industry stakeholders make him an invaluable asset to the growing ROXX team.
“France definitely is one of the most important markets for us,” states ROXX CEO Michael Herweg. “And our longstanding personal and business relationship with Bruno has been built on mutual respect and trust. His expertise and deep knowledge of the French market positions us well to meet the unique needs of our customers and partners in France.”
The decision to establish ROXX France aligns with ROXX’s long-term growth strategy, aiming to strengthen its market presence and work its way to a leading position in the professional lighting industry. Situated between Paris and Charles de Gaulle airport, ROXX France is strategically located to access key industry hubs in and around the city, facilitating close collaboration with clients and partners alike.
Founded in 2019, ROXX GmbH has rapidly gained recognition for its innovative and reliable high-quality led-based lighting products, all designed and developed in Germany. The expansion into France now marks a significant milestone in ROXX’s mission to provide top-notch lighting solutions all across Europe and beyond.
Souchaud states “I am very happy to be now part of the ROXX Nation. This very innovative company brings powerful and clever fixtures to the market. The R&D team has also a deep sense of details and ergonomics in the design of hanging accessories and extended wireless control; this shows how deep their concern is for end-user ease-of-use.”
Contact information for Bruno P. Souchaud:
Email: [email protected]
Phone: +33 (0) 6 72 52 88 13
Photo: ©ROXX GmbH
Further information about ROXX: www.roxxlight.com
