MOSCOW — Star Factory, a reality TV talent show broadcast on Russia’s Channel One, offered viewers a new visual look with Clay Paky’s narrow-beam Sharpy. Mixing elements of Pop Idol and Big Brother, the contest aims to nurture the next generation of singing talent with help from pop industry veterans.
Star Factory lighting designer Leonid Pozdnyanskiy opted to use the Sharpy after viewing a demonstration at the studio organized by Clay Paky distributor DOKA. Although only six units are in use – placed at the rear of the stage – the tight, parallel beams are already considered a distinctive part of the show.
“We are pleased that Channel One allowed us to promote Sharpy on Star Factory,” said DOKA’s Vasily Litvin, brand manager of Clay Paky. “Sharpy has found an instant fan base here in Russia; those in the studio were absolutely amazed by the output, and we expect great things from this fixture in the Russian market.”
Since launching in January 2011, the Sharpy has been seen on shows including the Eurovision Song Contest, the NME Awards, BBC’s Blue Peter and Sky TV’s Oscars Night. The fixture is also on tour with Take That, Foo Fighters and Ricky Martin.
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