MUNICH, Germany – Astera LED Technology GmbH is moving from its previous base in Rüdesheim an der Nahe, Germany to Munich. The company noted that its new sales office will be joined by an office devoted to technical and customer support, overseen by Astera’s R&D director, Simon Canins. Astera cited potential improvements in logistics, product demos and brand awareness.
More details from Astera (www.astera-led.com):
Balazs Maar, Financial Controllerat Astera, commented; “There are two main drivers for this decision, which we made after thorough analysis of various options for the location of our office. First, our Rüdesheim officewas costly and too large for our needs. Second, moving to Munich will give us access to a larger talent pool to meet future recruiting needs, not just in this region, but also internationally.”
Sebastian Bückle, Sales & Marketing Director at Astera, said; “Being in the heart of Germany will be great for establishing Astera as the go-to brand for German wireless event lighting. It’s an important step forward for us, and I’m excited about the opportunities Munich will bring to our company and employees.”
