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Denis Lefrançois of ShowSDT Acquires Artotech Integration and Joel Theatrical

PLSN Staff • On the Move • September 22, 2020

MONTREAL – Denis Lefrançois, CEO and majority shareholder of ShowSDT Scene Design & Technology, is acquiring Artotech Integration and Joel Theatrical. Montreal-based Artotech Integration, founded by Marc Bonin in 2011, and Joel Theatrical, operating near Toronto, have been working together since 2016.

More details from Denis Lefrançois/ShowSDT (

In order to bring together major players of the show business industry and protect Canadian talents, Mr. Denis Lefrançois, CEO and majority shareholder of SHOWSDT, is acquiring Artotech Integration and Joel Theatrical. This move will add resilience to all three organizations and provide them with the necessary momentum to achieve success abroad.

“This acquisition is geared towards continuity. I want us to combine our industry strengths to help local talent shine and secure a desirable position on the global scene. I wish to welcome my partners and thank them for their precious collaboration,” says Denis Lefrançois.

This announcement comes just as the Montreal businessman celebrates a 45-year career milestone in the show business industry, working within companies specialized in sound, lighting, video and now, stage equipment.

Denis Lefrançois proceeded with these two acquisitions a few weeks ago, and wished to highlight a 40-year career in the industry by Marc Bonin, who will now act as GM for Artotech Integration and as VP for Joel Theatrical Rigging. Mr. Bonin personally headed this transaction and will maintain his position in the company for years to come.

The intent of these acquisitions is to preserve local talents and to combine the complementary strengths of all organizations. Synergy between the companies will provide the Canadian entrepreneur with an advantageous position in a changing industry. To date, in addition to a joint venture with the FICC (Fonds d’investissement en culture et communication) in SHOWSDT, Denis Lefrançois owns Niscon, a company specialized in design, engineering and control software.

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