FARMINGDALE, NY — Group One Limited named Sonic Sales to oversee West Coast sales activities for the elektraLite brand. Based in Carlsbad, CA with offices in San Francisco and Seattle, Sonic Sales was formed in 1997 and is led by CEO Josh Carruthers (pictured here, right, with Sonic Sales’ Kenny Andrews, left).
More details from Group One Limited (www.g1limited.com):
Since Aug. 1, the firm has been handling the states of Arizona, California, Montana, Nevada, Oregon and Washington for elektraLite.
“Josh and his team take a very proactive ‘hands-on’ approach when sharing products and technologies with the system integrators, consultants and retail establishments in their territory,” notes Group One National Sales Manager Tyler Wise, who made the announcement and to whom the firm reports. “This initiative aligns very well with Group One’s own business strategy and we anticipate that elektraLite’s sales activity on the west coast will really ‘shine’ under their supervision.”
“elektraLite products are known for being among the highest quality, most innovative and reliable in the industry,” says Carruthers. “Sonic Sales focuses on representing premium, complementary products and elektraLite fits in perfectly with our line card and team experience. We are proud to represent the brand and our team is excited to expand the market presence in our territory, which is a hotbed for production and lighting.”
For more information, please visit www.sonicsales.com and www.myelektralite.com.
