HARMAN Professional Solutions, a global leader in audio, video, lighting, and control systems, today announced the appointment of Jason Bethune as Business Development Leader for Themed Entertainment. Bethune will focus on driving growth in the global themed entertainment market, with a special emphasis on developing relationships and opportunities with major players such as Disney, Universal Studios, Six Flags, and other leading theme park operators.
Bethune has more than 20 years of experience across business development, sales, and operations in the professional AV industry. His expertise spans strategic planning, system integration, and AV technology solutions for complex environments, making him well-suited to lead HARMAN’s efforts in the themed entertainment vertical.
Most recently, Bethune served as Director of Business Development for Themed Entertainment and Cruise Ships at PSX Inc., where he drove growth strategies, developed key partnerships, and managed a range of high-profile entertainment accounts. His prior roles include executive leadership positions at The Integration Factory, Bose Professional, and Music Group, where he oversaw market development initiatives across large venues and hospitality. He also spent nearly a decade at Dobbs Stanford Corporation representing HARMAN Professional brands earning multiple awards for outstanding performance.
“Jason brings to HARMAN a rich knowledge of highly technical AV products as well as solid relationships in the themed entertainment space,” said Mike Schoen, Vice President & General Manager, North America, HARMAN Professional Solutions. “His past experience creating integrated AV solutions in this space for both system integrators, as well as a number of HARMAN’s key manufacturer competitors, make him the ideal addition to our team that can help us elevate the level of success of our world-class brands in the themed entertainment market.”
Bethune will work closely with HARMAN’s sales, product, and marketing teams to align customer needs with scalable AV solutions across audio, lighting, video, and control. His appointment reflects HARMAN’s strategic focus on expanding its presence in immersive, experience-driven environments.
“This is a dream opportunity to return to the HARMAN ecosystem and help elevate its presence in some of the most exciting and complex AV environments in the world,” said Bethune. “There’s no company better positioned to serve the evolving needs of themed entertainment and cruise ship customers. I’m thrilled to help shape our go-to-market strategy and deliver exceptional solutions to these dynamic industries.”
Bethune is based in Orlando, Florida.
Further information about Harman Professional Solutions: http://pro.harman.com/
