AUSTIN, TX – Entertainment lighting and control manufacturer High End Systems has announced a distributorship with EZPro International (HK) Ltd. Effective immediately, EZPro will make HES products available to local distributors and resellers throughout China, Hong Kong and Taiwan. EZPro has dedicated a special team to focus on HES marketing and product promotion in the region.
More details from High End Systems (http://www.highend.com):
AUSTIN, TX – Barco Lighting Systems (dba as High End Systems – HES; Austin, Texas USA) and EZPro International (HK) Limited announce a new partnership that will enable EZPro to serve as exclusive distributor of High End Systems’ products throughout China, Hong Kong and Taiwan. Effective immediately, this agreement enables EZPro to make HES’ products available to their extensive network of local distributors and resellers. They will also have direct access to product knowledge, support as well as local stock.
Jun Zhu, president of the EZPro group, comments, “High End Systems is the creator and industry leader of professional lighting products and lighting control systems. It is an inspiring event that EZpro becomes the exclusive distributor for the High End Systems brand in China. We are looking forward to creating a brand new development for High End Systems in China.”
Tao Zhang, vice president of product promotion and techniques of EZPro group, comments, “With joint effort from EZpro team, along with the great support from High End Systems, we believe that High End Systems will win its deserved position in China.”
Renaat De Wilde, VP of Sales for High End Systems, comments, “The agreement with EZPro is strategic for HES because of the importance of the Chinese market and our desire to work with the strongest local partner. EZPro will offer us unrivaled benefits: dedicated focus and resources, over 500 local partners, a strong relationship with key stakeholders, a strong financial position allowing for local stock and localized marketing initiatives. We are very confident that EZPro will strongly increase our exposure and our market share in the fastest growing geographical and economical market worldwide.”
A Barco company, High End Systems is a globally recognized manufacturer of automated and digital lighting, and control products for professional applications.
EZPro International (HK) Limited was founded in 2010. EZPro headquarters’ building has more than 3,000 square meters, including a nearly 2000-square-meter Product Experience and Technology Promotion Center. The remaining 1000 square meters is used for headquarters’ marketing management. The group headquarters has overall responsibility for the product promotion and marketing plan of all the distributed brands in China; it also focus on developing new business scopes as well as introducing and distributing new brands.
In addition to the headquarters, EZPro has set up branch offices in Shenzhen, Beijing, Shanghai, Chengdu, Xi’an, Shenyang to extend its sales and technical service network in China.
EZPro has built a new team dedicated to High End Systems’ brand marketing and developing the local strategies for improving the sales and dealership.
