MANCHESTER, U.K. – i-Pix named Sunrise, FL-based Inner Circle Distribution (ICD) as exclusive distributor in the U.S. and Canada, Mexico, the Caribbean and South America for its Db1 video-beam effect light fixture, which was launched in April 2015.
More details from i-Pix (www.i-pix.com):
i-Pix’ Chris Ewington explains that he specifically sought an independent and specialist distribution company to represent the brand and support and promote i-Pix inventive and creative products and concepts.
“I looked at many options and researched extensively before choosing to partner with ICD” explained Chris. I didn’t want a large company with lots of brands on-board, I wanted a focussed and dedicated operation with individuals passionate about the industry that would give the Db1 the attention it deserves and share the zeal for invention that characterizes i-Pix”.
Chris also highlights that ICD is based in Sunrise, FL, near Miami and at the heart of the EDM music action which is “A big market that is always keen to embrace new visual technologies”. It is also one of the genres for which the hybrid db1 is an ideal choice as a combination lighting / video product giving dynamic and unique results.
Craig Singer of ICD is equally as keen. “The Db1 is a fantastic idea, a genuinely new product that can’t be classified as ‘just’ a lighting fixture or a ‘just’ a video screen … it has effectively created its own ‘Screen Beam’ category of fixture. There’s absolutely nothing like it in the world of entertainment technology, and we are hugely excited to be involved with Chris and i-Pix on this project”
Craig underlines the importance of outstanding customer support, after-sales service and back-up – on top of having great products on-board – and ICD understands and shares i-Pix’ visions and core values.
ICD’s director of sales Bruce Bandy thinks the Db1 may be “The greatest advance in entertainment lighting technology since the moving head”.
When he first saw the product at the Prolight+Sound expo in Frankfurt he knew it had a future and would fit their portfolio which currently also includes premium innovative brands like MADRIX, hazebase, Eurolite and Futurelight – perfectly.
ICD is already planning a nationwide Db1 experience tour visiting key U.S. cities ahead of the LDI expo in Las Vegas in October to get targeted people in front of the product. Once seeing it in situ, people can really appreciate the power, intensity and sheer diversity of the product
Video imagery literally pops out from the fixture’s surface, which is a soft edged beam of light that resembles a wash light with real-time beam manipulation. Imagery is free flowing and organic in appearance with truly immersive with hypnotic qualities. Content is delivered in HD quality with a full colour gamut via a familiar 16×9 screen shape.
