MEXICO CITY – Northern Italy-based Luci della Ribalta – known as LDR – has appointed Vari Internacional as its exclusive distributor for Mexico for its entire range of products for theatrical and architectural lighting needs. LDR has its own design and assembly facilities, where it develops new products and improves existing designs, complemented by a range of accessories.
More details from LDR (http://www.ldr.it):
MEXICO CITY – Luci della Ribalta, or LDR as it is known around the world, continues to reinforce its distribution network by appointing the company Vari Internacional as exclusive distributor for Mexico of the whole LDR range.
LDR offers more than 70 theatrical and architectural lighting products including the latest LED technology, plano and pebble convex luminaires, Fresnel luminaires, TH and discharge profiles, floodlights and followspots.
Fabiano Besio comments, “Italy and Mexico have never been so close and I am glad to have the company Vari to represent LDR products. We share the same passion for professional lighting and attention to the customers’ needs. Through their expertise and sales team we are committed to providing quality-products and fast service in Mexico.”
Vari Internacional, founded in 1985, is one of the leading companies in the cinema division for Mexico and Central America. To stay up with the sweeping changes in the cinema industry, VARI is now specialized in offering a full AVL solution for the professional industry.
Ing. Hugo Patiño Cuellar, general manager at Vari said, “LDR is a great addition to the existing portfolio of solutions that we can offer to our partners and their customers. With lighting business in constant growth, it is a natural step for Vari to forge a distribution partnership with a leader in this exciting field. With the LDR brand we are now capable of completing our offer for the theatre, TV and architectural lighting.”
The new distribution partnership was announced during a well attended open day held in Mexico city at the beginning of February, attended by Fabiano Besio from LDR.
“The open day matched and exceeded our expectations,” says Ing. Juan Fco. Alvarez Martínez, sales director of Live Sound and Lighting, “and the positive comments from the customers make us proud to work with LDR.”
Ing. Bruno Carranza Rogerio, sales manager of Live Sound and Lighting added, “We decided to repeat this experience at the forthcoming SoundCheck Expo in Mexico where we plan to demo LDR products to a wider audience.”
Based in northern Italy, LDR has its own design and assembly facilities, where it develops new products and improves existing designs – all to maintain its commitment to its commercial partners throughout the world to supplying high-performance and stylish luminaires, complemented by a full range of accessories.
